Retail
E-commerce Platform Redesign
RetailCo · Rebuilt checkout flow and reduced cart abandonment by 35% for a mid-sized online retailer.
35%
Cart abandonment reduction
60%
Mobile conversion increase
1.2s
Page load time
The challenge
RetailCo was losing sales due to a confusing checkout process. Cart abandonment rate was 72%, and mobile conversion was especially poor.
Our solution
We redesigned the entire checkout experience with a single-page flow, guest checkout, and integrated payment options. Built with Next.js and Stripe for instant payments.
The outcome
Cart abandonment dropped from 72% to 47%. Mobile conversions increased by 60%. The site now handles 3x traffic with zero downtime.
Technology stack
Next.jsReactStripePostgreSQLVercel
“The new checkout flow paid for itself in the first month. Our customers love how fast and simple it is.”
Sarah Chen
Director of E-commerce, RetailCo
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